Creative Evaluation

Harnessing creativity to deliver rich, enjoyable, meaningful evaluation

This programme of three online workshops explores how to develop and use creative approaches to evaluation with confidence and credibility. 

  • Are you frustrated with traditional evaluation methods?
  • Do you get poor response rates from questionnaires?
  • Are you finding it hard to engage participants in evaluation?
  • Do you feel that the evaluation tools you are using don’t properly reflect the creative nature of your work?

Building on the Creative and Credible approach to evaluation, this programme provides participants with the knowledge, skills and confidence to evaluate creatively as well as credibly.

We will share ideas and practice, exploring ways in which creativity can reinvigorate existing evaluation methods including questionnaires, focus groups, feedback and monitoring.

Working collaboratively, we will co-produce creative solutions to real-world evaluation scenarios, ensuring that they are appropriate and credible as well as engaging and enjoyable.

Programme outline

Workshop One: Defining and Understanding Creative Evaluation, Wednesday 16 March; 10am – 12.30pm

  • Unpacking Evaluation: What is evaluation; why we evaluate; exploring different approaches to evaluation and unpacking terminology.                   
  • Exploring Creative Evaluation: What is creative evaluation? Why do it? What are the benefits and challenges of taking creative approaches to evaluation?
  • Case Study of a Creative Evaluation Tool

Workshop Two: Creative Evaluation in Practice, Wednesday 23 March; 10am – 12.30pm

  • Sharing Experience of Creative Evaluation: What are you already doing, how is it working, what are the benefits and challenges?
  • Exploring Creative Tools: An overview of a range of creative evaluation tools
  • Reimagining the Tired and Tested: Group work to reimagine standard evaluation tools to make them more appropriate and engaging for specific scenarios

Workshop Three: Analyzing, Reporting and Disseminating Creative Evaluation, Wednesday 30 March; 10am – 12.30pm

  • Fresh Arts on Referral: A Creative Evaluation Case Study
  • Analyzing Creative Data: Understanding how to analyze and report on data collected from creative methodologies
  • Applying Creativity across the Evaluation Process: Applying creativity to aims consultation, and the reporting and dissemination of evaluation
  • Creative Evaluation: Ground Rules and Good Practice

About the facilitator

The workshops will be led by Willis Newson Director Jane Willis, a creative producer, mentor, trainer and evaluator with more than 25 years’ experience of working across a range of arts, health settings and wellbeing settings. Jane has been instrumental in setting up a number of arts health and wellbeing organisations and has worked with more than 32 NHS Trusts and Health Boards to produce inspiring creative programmes that improve health and wellbeing.


Concessionary, Personal and Organisational Engage members are entitled to reduced ticket costs as part of your member benefits.

Members of GEM are also entitled to discount to Engage training as part of our reciprocal relationship.

Please contact [email protected] to receive a code or check the most recent e-bulletin, before booking on Eventbrite.

If you or your organisation need to pay by invoice for the event please email [email protected] by writing ‘pay by invoice: Creative Evaluation’ in the subject.