In 2014 applications were invited for the inaugural Max Reinhardt Literacy Awards, funded by the Max Reinhardt Charitable Trust. The programme was developed to enable galleries, art museums and visual arts venues to support a dedicated programme of creative writing and literacy work with schools.
The Awards are run in partnership with Engage, the National Association for Gallery Education and the National Association for Writers in Education (NAWE). Funding from the Awards allowed three venues, Falmouth Art Gallery, Kettle’s Yard and Manchester Art Gallery to employ a creative writer to work with a local school on a creative writing or literacy project, taking inspiration from the venue’s collections, displays or building.
In 2016, additional funding was secured from The Ernest Cook Trust and the Awards were received by York Art Gallery, Leeds Art Gallery and the BALTIC Centre for Contemporary Art.
In 2018, the winners of the 2018–19 MaxLiteracy awards were announced: Attenborough Arts Centre, Bristol Museum and Art Gallery, Kirkleatham Museum and the Whitworth.
MaxLiteracy was initiated and is funded by the Max Reinhardt Charitable Trust. It is run by the National Association for Writers in Education (NAWE) and Engage (National Association for Gallery Education). The programme is managed by the MaxLiteracy Coordinator.